SEO in Nepal: The Complete Guide for Beginners to Advanced (2024) 

Are you interested in starting a career in SEO But don’t know how to begin? Well, you are in the right place.

We have created a complete guide how to start SEO for beginners to Advance in Nepal-2024.  

Azency is a leading digital marketing agency in Nepal, providing top-notch SEO Services in Nepal since 2017.  

If you want to grow your business online, we’re here to assist you. Contact us to see how we can enhance your online presence and help your business succeed.  

In this article, you will find everything you need to know about SEO as a beginner.

This guide will let you go through various points that you should know before learning Search Engine Optimization. 

And if you’re simply stepping into the world of SEO, then be confident that this complete guide to SEO for beginners in Nepal 2024 is going to help you with whatever possible time and resources are required. 

But before we come to any other aspect in this full guide to SEO for beginners in Nepal, the very first thing to understand what SEO is exactly. 

Scope of SEO In Nepal

Here, we begin our comprehensive guide about SEO for beginners in Nepal, considering the scope and the future of SEO in Nepal in 2024.  

Today, in this modern world, SEO would be the hot career opportunity in Nepal during the year 2024.  

The future of SEO is safe. Do you ever think that the Internet is going to vanish? No, right! It would be stupid to say that the scope of SEO will be lost then.  

The Internet is growing and still expected to grow at higher rates; with increasing more and more users on the Internet and Google, the demand and scope of SEO rise.  

What Does an SEO Expert Do? 

This is an important question. Many students who want to learn master SEO are also interested to know this answer to the question What exactly does the SEO Expert do?  

Let me answer this question. The main job the SEO professional or specialist is accountable for is to discover strategies that, strategies and methods to boost website traffic and achieve a better position on the results of a search engine page (SERP). 

However, there are many other options that you could pursue following your SEO training like a lot of people who are content writers or team leaders, link builders, YouTube SEO experts, and SEO trainers.  

Let’s explore step-by-step what SEO is?  

What is SEO? 

SEO stands for “Search Engine Optimization,” which is basically a process or technique to help you in the creation and optimization of your website according to the search engine. 

It also improves the quality of your website, enhances visibility on SERP for relevant searches, and has apparently attracted more customers to your business.  

The overall objective of Search Engine Optimization performance is the organic elevation of rankings. You do not have to pay a single penny for your website to be ranked on the first page of this search engine.  

All this is possible due to search engine optimization and On-Page SEO, Off-page SEO. 

Technical SEO politely depends on your SEO efforts and how much you follow SEO ranking factors. 

Remember to Note: We all have a misconception that SEO helps in ranking our website. It’s not a fact, rather it is a ranking of our keywords, which gets ranked with the help of SEO. 

Types Of SEO 

Now, let us look at the types of Search Engine Optimization. SEO commonly gets divided into three parts: 

• On-Page SEO 

• Off-page SEO. 

• Technical SEO 

1. On-Page SEO: 

Well, the name itself indicates that On-Page SEO optimizes your website, or web pages and makes them more search engine friendly.  

It means that on-page SEO shall help search engines understand your content better and give it a higher ranking to increase visibility in relevant searches.  

You Can optimize title, headline, meta tag, internal linking, URL structure, page content, etc. 

Following are some among the many factors of On-Page SEO: 

• Keyword Research 

• SEO Title 

• Headings and Subheadings 

• Meta Tags 

• Internal Links 

• External Links 

• Multimedia 

• Content Optimization 

• The keyword is Image ALT Tag 

• Length of Article etc. 

On-Page SEO strategies basically focus on providing better and more informative content to users and search engines.  

Moreover, On-Page SEO is also known as on-site SEO because all the optimization work is solely done on the website. 

2.Off-Page SEO: 

Off-page SEO focuses on improving the rank of your site by performing actions outside of your site. 

Imagine it creating a positive reputation. You want people to speak positively about your site and to recommend it to other people. This will help search engines like Google believe in your website more and show your site to more people. 

The best way to accomplish this is to get backlinks. They are like recommendations of other sites. If different websites hyperlink to your site this tells Google that your site is trustworthy and reliable.  

If you have more backlinks, get from reputable websites, the higher your site will appear in the search results. 

Also, off-page SEO is about making your site look nice to the people who visit it to make search engines think that it’s awesome too. 

Check out some of the Off-Page SEO elements: 

• Social Bookmarking 

• Guest Blogging 

• Article Submission 

• PR (Press Release) 

• Web 2.0 

• Email Outreach 

• Image/Video Submission 

• Pdf Submission 

The main purpose of using Off-Page SEO on your website is to boost credibility and trustworthiness of your site for search engines and the users. 

3.Technical SEO: 

Technical SEO is everything that impacts the performance, visibility or how search engines use your site. It could include speed of your website, indexing and crawling, schema and site structure, among others. 

Learn about some technical SEO elements: 

• Site Speed 

• Structured Data (Schema) 

• Robots.txt 

• Sitemap 

• White Space 

• Canonical Issue 

• Code Error 

The principal purpose in the technical search engine Optimization is to facilitate better indexing and crawling of websites by employing different strategies. 

Techniques Of SEO 

After we have discussed the various kinds of SEO, let’s proceed to the strategies to Search Engine Optimization in this comprehensive SEO guide for novices in Nepal. There are three methods of SEO that are similar: 

• White-Hat SEO 

• Black-Hat SEO 

• Grey-Hat SEO 

4.White-Hat SEO: 

White Hat SEO refers to SEO strategies and methods that offer better search results to users while not breaking the rules and guidelines of the search engine.  

This technique of SEO primarily prioritizes users over search engines. The best method to create an ethical and successful website is to use White-Hat SEO.  

This technique also provides advantages, such as high-quality service, mobile-friendly and an easy way to navigate your site.  

5.Black-Hat SEO: 

In SEO Black Hat The main goal of Black-Hat SEO is to identify algorithms that are not working and to achieve desired outcomes. It covers strategies and tactics that are in line with the rules of search engines, such as Google.  

This strategy is employed to get high rankings through actions that go against rules, for example, the hacking of other sites or gaining backlinks through these holes. 

6.Grey-Hat SEO: 

Gray-hat SEO can be described as a shady concept that is somewhere in between black-hat and white-hat SEO.  

It can be defined as a technique that is disguised as black hats but disguised as white or white. However, Grey hat SEO is contrary to the policies for search engine optimization. 

It involves a variety of strategies, that include creating duplicate content, purchasing older domains and websites, using cloaking, purchasing links, and buying buyers. This type of SEO is not advised, and users must be aware of what they’re doing with it. 

How Do Search Engines Work? 

The next thing we’ll be covering in this comprehensive SEO guide for newcomers to Nepal is the functioning of search engines.  

Before you begin learning about the basics of Search Engine Optimization (SEO) it is essential to be aware of how search engines operate since knowing this will allow you to understand how to achieve higher results on Google.  

If you know the way search engine’s function and how they function, the more you can understand how to implement SEO strategies. 

It is a challenge to match all the keywords and terms that a user types into the search bar and then presenting the results that are pertinent to the search query appears to be a daunting task.  

To better understand how the system operates we must examine the components which make it happen. 

Search Index

A search Index can be described as an electronic library containing all the data gathered by search engines via an algorithm for crawling. Search engines will only display the relevant results to the queries from this digital library.  

Search Algorithms 

Search algorithms are created programs that not only meet the search terms in the search index, but also rank the results according to various SEO ranking elements. 

Three main processes that enable search engines to function. These are:  

• Crawling 

• Indexing 

• Ranking 

Crawling 

Like any other procedure like any other process, search engines begin by identifying. However, the issue is figuring out the exact details. 

Find new content. 

In this way the search engines employ spiders and crawlers. Crawlers are robots that search for new content and modify the site’s existing content. Content discovered by crawlers can range from text, images or pdf files to even an entire webpage. No matter what kind of content that crawlers discover, it is found via hyperlinks.  

The name that Google gives Google for its spiders is Googlebot. The spiders begin the process by compiling lists of websites or web pages. Then, they scan all hyperlinks on those pages to search for URLs and find new URLs and content. The newly discovered URLs are then added to the index. 

Indexing  

When crawlers find new links or URLs and URLs, they continue to add new ones to the list. It is an enormous database of all the newly discovered URLs.  

Search engines pull URLs when a user is searching for any phrase or keyword. They then display them with the appropriate URLs and a suitable match. 

Ranking 

The process of ranking is the result of indexing and crawling by search engine algorithms who perform various tasks, such as checking the quality of web pages that are in the index of search results using ranking factors. 

Search engines search through relevant URLs with their indexes to give the most effective and desired results for users. The process of arranging these URLs based on different factors is referred to as ranking. 

In any search query, if there is any result at the top of the page, you can believe Google’s eyes, in the eyes of the engine, the result ranked higher is more important than the other results.  

You can also block robots crawling through websites you may not like to rank. When that happens, these pages won’t be found and won’t be considered ranked. 

Therefore, if you wish to be ranked in the search engine Results Page (SERP) it is essential to ensure that your website is indexed and crawled by search engines to show up as the top results.  

The other thing you must implement is search engine optimization to increase the ranking of your website or websites. 

Pros and Cons Of SEO 

According to the saying, it is true that there’s always two sides to any story. While SEO can provide you with a variety of benefits but there are some negatives to SEO too. In the comprehensive SEO guide for newcomers in Nepal we’ll investigate the advantages and disadvantages of SEO the next time. 

PROS  

• Free and Organic Traffic 

• Localized Traffic 

• Mobile Friendly 

• Expert Status 

• Customer Friendly 

• Increasing Demand 

• No Particular Degree Required 

• More Trusted than Paid Ads 

• A high number of options to choose from for specialization 

• Better Conversion 

• Saves Your Money 

• Improves Online Presence 

• Improves Quality Traffic 

• High ROI 

• Gain Local Traffic 

• Long-Lasting Result 

Cons 

• SEO is a slow process. 

• Targeted By Competitors 

• SEO is not static 

• Google Penalties 

• No Promises 

Eligibility Required For SEO 

We’re discussing in our complete SEO guide for Beginners 2024 the certification or the eligibility requirements to learn Search Engine Optimizations. 

It is a thinkable question What are the qualifications or criteria for eligibility to study SEO?  

We will tell you that there’s no requirement for a specific degree or qualification or any defined eligibility requirements for SEO. 

If you’re a school or college student or employee, everyone can learn SEO. The only requirement is being fascinated by the topic. 

However, there are some techniques listed below that will aid you in learning SEO more effectively and you should be able to master these skills prior to starting the SEO training course. 

• A basic understanding of computers is essential.  

• Basic Knowledge of MS Word.  

• Experience with WordPress (Website Design) such as HTML and CSS  

• Knowledge of Domain and Hosting Server  

• Writing Skills  

• Basic knowledge about Search Engines such as Crawling as well as Indexing.  

• A basic Knowledge of Graphics for making blog thumbnails.  

• Basic understanding of social media such as LinkedIn, Facebook, Twitter, Pinterest, Quora, Reddit and more. 

• Finally, common sense. 

Career Opportunities for SEO In Nepal 

There are a lot of opportunities for employment in SEO in Nepal by 2022. In addition, all the top job websites like Internship in Nepal, Linked In, Mero Job, Jobejee.com etc. have many opportunities for SEO in the fields described below. 

SEO Specialist/Executive 

The role that the SEO Executive must improve web traffic by implementing on-page as well as off-page SEO, Implementing the keyword strategy and keep track of the performance of reports. 

 SEO Content Writer 

Another career path you could choose to pursue after you have learned SEO is to become an author of content. As a content creator, you’ll be responsible for creating SEO-friendly content as well as editing and optimizing site content to drive organic traffic and boosting engagement with content.  

Web Analyst/ Data Analyst 

Web Analysts (also known as a Data Analyst) are accountable for conducting market research and analysis and creating reports using tools to analyze websites. 

SEO Consultant 

An SEO consultant offers SEO tips and advice and manages SEO tasks for clients. 

SEO Team Leader 

Another position in SEO is to be an SEO team leader. To do this, you’ll manage your team members working on various SEO projects. 

Link Builder 

If you’re attracted to Off-Page SEO, you could also be working as Link Builder. To do this, you’ll need to develop backlinks on clients’ websites. 

SEO Trainer 

You can become an SEO trainer after you have gained experience in search engine Optimization. If you are an SEO trainer, you’ll be accountable in teaching SEO to students both theoretically and in practice. 

SEO Salary in Nepal Based on Designation 

As we discussed in the previous section of our comprehensive SEO guide for Beginners to Advance for Nepal 2024.  

You can take on various jobs when you master search engine optimization. Below we’ve shared specifics of their salary structure.

JOB TITLE	AVERAGE SALARY (Per Year)	RANGE
SEO Executive	NPR. 1,80,000	NPR. 1L-2L
SEO Analyst	NPR.  2,33,000	NPR. 2L – 2.5L
SEO Specialist	NPR. 2,74,000	NPR. 2.5L – 4L
SEO Manager	NPR. 5,55,000	NPR. 5L – 7L
SEO Director	NPR. 7,00,000	NPR. 7L – 18L
SEO Consultant	NPR. 3,12, 000	NPR. 2L – 3.5L

Tips To Start a Successful Career In SEO 

When you’ve learned all, you need to learn as a newbie. Then the next thing you’ll need to learn is how to find a dream job within the SEO field or begin a career that is successful. This section of our complete SEO guide for Beginner 2024, we’ve provided some tips from the pros to help you start an exciting career SEO. 

• Learn SEO techniques 

• Improve your writing skills 

• Develop basic skills for development 

• Improve your analytical abilities 

• Learn to utilize SEO tools. 

• Be knowledgeable about Google webmaster guidelines 

• Learn from the experts, and build your SEO expertise 

• Becoming Google Ads certified 

• Start with your first client 

• Get ready yourself for SEO interview 

Conclusion 

I hope this SEO guide for Beginner to Advance in Nepal 2024 will provide you with all the information you’ve been looking for.  

In the guide, SEO, “Search Engine Optimization is a highly efficient method to achieve your goals while doing business online. 

We hope that you Found this article to be useful. Feel free to leave a comment should you have any concerns or comments on the article. We’ll be willing to help.