From Stagnant to Soaring: How Azency Tripled BETTER’s Traffic 

SEO Case study: BETTER

Have you ever experienced that sweet satisfaction of watching your SEO efforts translate into consistent website traffic growth? We at Azency certainly have. But what happens when that growth plateaus, leaving you scratching your head for the next move? This is the story of our journey with BETTER, a leading online retailer of home appliances and kitchenware, and how we transformed their SEO strategy to achieve exponential growth. 

Building a Foundation for Success 

Our partnership with BETTER began with a focus on the fundamentals. Through meticulous keyword research, website optimization, and strategic backlink building, we witnessed a steady climb in traffic. In a year period, we managed to accomplish some impressive results: 

  • Clicks & Impressions: We generated over 52,000 clicks and a staggering 1.8 million impressions. This significant increase put BETTER in front of a massive audience seeking home appliances and kitchenware. 
  • Visibility from Zero to Hero: The website’s visibility skyrocketed from 0 to 30, positioning BETTER as one of the top 3 most visible brands in its niche within a short timeframe. 
  • Traffic Boom: We transformed their website into a bustling e-commerce hub, attracting a consistent flow of 7,800 monthly visitors. This remarkable influx of qualified traffic translated to a wider customer base and significant sales potential. 
  • Keyword Domination: Our strategy yielded impressive results. A remarkable 62 targeted keywords secured top 3 positions on search engine results pages (SERPs), with an additional 107 ranking within the top 10. This dominance ensured the BETTER appeared at the forefront of relevant search queries.  

Hitting the Traffic Wall 

However, by June, a familiar foe emerged – a plateau in traffic growth. Despite our ongoing efforts, visitor numbers remained stagnant. This presented a challenge; we thrive on pushing boundaries and achieving exceptional results for our clients.  

SEO case study: BETTER

Rethinking the Roadmap: A Data-Driven Approach 

Azency’s philosophy is built on constant optimization and adaptation. We believe in analysing data, understanding user behaviour, and crafting strategies that propel our clients forward. Recognizing the need for a shift, we conducted a thorough analysis to understand what was hindering further growth. 

The Growth Engine: Diversification and Focus 

Our new strategy focused on several key areas to reignite website traffic: 

  • Content Diversification: We expanded beyond basic product descriptions, crafting informative blog posts and engaging user guides. This content addressed customer pain points, buying considerations, and offered valuable information that resonated with their needs. In short, we made BETTER a trusted resource in the home appliance and kitchenware space, not just a seller. 
  • Local SEO Optimization: Recognizing the importance of local searches, we doubled down on local SEO tactics. This ensured that BETTER appeared at the forefront of relevant searches within their target geographic areas. Local customers seeking appliances and kitchenware would now find BETTER with ease, translating to increased in-store visits and online orders. 
  • Advanced Backlink Acquisition: We broadened our backlink acquisition efforts, securing high-quality backlinks from industry publications and relevant websites. This further boosted the website’s authority and trustworthiness in the eyes of search engines, leading to a more prominent organic search presence. 

The Results We Dream Of: Exponential Growth 

The impact of the new strategy was undeniable. Traffic skyrocketed, tripling within a mere four-month period! This impressive surge translated into a wider customer base and significant sales potential for BETTER. Here’s a breakdown of the post-implementation growth: 

  • Traffic Triplication: Monthly website visitors grew to an impressive 7.8 K, reflecting a significant 3 times increase. This translates to a massive pool of potential customers actively browsing BETTER’s website. 

Beyond the Numbers: A Partnership for Long-Term Success 

While the numbers paint a compelling picture, the true success lies in the long-term partnership we’ve forged with BETTER. Our dedication to their growth extends beyond initial gains. We continue to refine the SEO strategy, constantly monitoring performance and adapting to industry trends and algorithm updates. This ensures that BETTER remains a leader in the e-commerce landscape for home appliances and kitchenware. 

Azency: Your SEO Partner on the Path to Exponential Growth 

Our work with BETTER exemplifies our commitment to exceeding expectations. We don’t settle for mediocrity; we strive for continuous growth and measurable results. Are you ready to unlock the true potential of your online presence? Here’s what Azency can do for you: 

  • Customised SEO Strategy: We don’t believe in a one-size-fits-all approach. Our team of SEO experts will conduct an in-depth analysis of your business, target audience, and competitive landscape to craft a personalised strategy that drives results. 
  • Data-Driven Decisions: We leverage cutting-edge SEO tools and analytics to track your progress, measure success, and identify areas for improvement. This ensures your SEO strategy constantly evolves based on real data and user behaviour. 
  • Transparency & Communication: We believe in open communication. You’ll receive regular reports on your website’s performance and have a dedicated account manager to answer your questions and address your concerns. 
  • Long-Term Partnership: SEO is a marathon, not a sprint. We’re here for the long haul, committed to your ongoing success. We’ll continuously refine your SEO strategy and adapt to industry changes, ensuring you stay ahead of the curve. 

Ready to achieve exponential growth like BETTER? 

Contact Azency today and schedule a free consultation. Let’s discuss your business goals and develop a customised SEO plan that will transform your online presence and drive real results. Don’t settle for stagnant traffic – unlock the full potential of your website with Azency by your side. 


We’re so confident in our abilities that we offer a free SEO audit to assess your website’s current health and identify potential areas for improvement. Claim yours today and take the first step towards SEO success! 

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