Search Engine Optimization (SEO) is most commonly done by websites to increase the web traffic. It is especially necessary for e-commerce websites as they rely heavily on their website to sell products. E-commerce websites must include SEO in their marketing efforts to help generate traffic to the website and to make people aware about your brand. Are you looking for ways to improve your e-commerce websites through SEO? We will help you to learn how to make an SEO strategy for e-commerce websites.
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What is SEO?
SEO stands for “Search Engine Optimization”. It is a set of techniques and strategies which increases your website visibility and ranking in Search Engine Result Pages (SERP) like Google. SEO increases organic traffic and optimizes your website.
SERP is the page that you see which shows the result after you search for something on a search engine like Google, Bing, or Yahoo. When you enter a query into a search engine, the search engine algorithm analyzes your query and returns a list of relevant web pages, images, videos, or other content that matches your query.
It is common for small and large business organizations to hire digital marketing agencies to help improve their website visibility and attract more customers online.
What is E-commerce?
Simply put, e-commerce or electronic commerce is the buying and selling of things online throug the internet. These days, many businesses have started going online. It is a popular way to do business as it doesn’t require a physical store to run a business, thus cutting down on expenditures. In today’s digital world, where more and more customers are using the internet to find goods and services, that is why a company’s online presence is essential.
You can start your online presence by building your company’s website. Your website should be easy to use, attractive to the eye, and give visitors all the details they require about your goods or services. Having an e-commerce website for your store can help it to build authority and trust among the customers.
In order to optimize your website, you can also do search engine optimization with tactics such as using the correct keywords on the website, improving title tags and meta descriptions, listing your company on online directories and review sites such as Google My Business, Yelp, and TripAdvisor for link building and local search optimization. This can assist your company’s web visibility and build reputation while also giving potential customers useful details about your company, such as its location, operating hours, and client testimonials.
Additionally, e-commerce can also be done through online social media platforms such as Facebook, Twitter, and Instagram that can enhance your connection with potential customers. In order to get in touch with your audience through all directions, keep your promotions and offers up to date, and cultivate a community on these social media sites as well as your websites.
Once your website is online and running, it is important that you update fresh content regularly and optimize it for Search Engine Optimization (SEO).
What is SEO for E-commerce?
Every day, people are searching for something on the web. Whether it’s for purchasing goods, finding directions, learning about a subject or finding answers. Taking advantage of the fact that an average person spends almost 7 hours in front of the screen daily, businesses have learned to develop their platforms for e-commerce. E-commerce sites have helped businesses to directly connect with their customers. However, simply having an e-commerce website is not going to do it. Developing a strong online presence and solid consumer interactions are crucial for e-commerce websites, therefore, in order to get conversions, SEO for e-commerce is essential.
SEO for e-commerce helps your website to rank better on SERP engines and also increase conversions and sales. You must make sure that potential clients can find your website when they search for particular keywords or phrases connected to your goods or services by optimizing your e-commerce website for search engines.
It is generally considered important for a website to appear in the top 3 position or on the first page of the SERP (Search Engine Results Page) for a given query or keyword. This is because most users tend to click on one of the first few results displayed on the SERP, and are less likely to scroll down to later pages.
SEO strategy for e-commerce websites is necessary as it increases organic search results. Remember that ranking higher can be driven by quality content. In order to gain higher results and bring more traffic to your site, you must develop high-quality content for your website that is easy to understand and assists customers with any confusion they may have.
Keywords play an important role in content optimization. So, look for keywords that best fit your business. You can use tools like Google Keyword Planner, and SEMrush to get a better idea of how keywords work for SEO.
Aspects of SEO for E-commerce
SEO strategies for e-commerce websites can work in different ways. It’s important to understand that SEO does not only optimize your content and organic traffic but also encompasses a wide range of other factors like sales conversions.
Let’s look at some important aspects of SEO for E-commerce:
1. Keyword Research
A keyword also known as a Key phrase, SEO keyword, or search query is any search term or phrase entered on any search engine from where users can get information about goods and services.
Keyword placement can impact greatly on your overall ranking in search engines. While long-tail keywords like “best SEO strategies for E-commerce” might help you bring relevant visitors to your website, a single word like “SEO” can on the other side produce a wide range of search results. By including these keywords in the website’s content, meta descriptions, and other on-page elements, the website can improve its visibility on the SERP.
However, research the keyword that is relevant to your topic and which drives conversions. Keep a variety of keywords throughout your content. It is essential to achieve a balance between utilizing keywords frequently enough to be successful and avoiding keyword stuffing, which may result in penalties.
To help you search for the best keyword for your website try out different tools like Google Keyword Planner, SEMrush, and Ahrefs.
2. On-page Optimization
On-page optimization is essential to any SEO strategy and it is also important for e-commerce SEO. The creation of relevant and worthwhile content that responds to user searches is the aim of on-page optimization. It’s also referred to as on-site SEO. Reducing the bounce rate involves boosting page content where you incorporate related keyphrases into your writing while keeping it entertaining and relevant to the subject.
Another aspect of on-page optimization are page tags which include the title tag, meta description, and header tags (H1, H2, H3). Keep the meta description brief summarizing the content while also adding the necessary keywords. Make sure to optimize the title tags in such a way that it incorporates the relevant keywords while also pushing for conversions. To divide the content into manageable chunks, use header tags, and be sure to include secondary keywords.
Internal linking is another important aspect of on-page optimization. In order to helppeople in navigate your website and lengthen their time on the website which reduces the bounce rate, it requires linking to other relevant pages inside it. Internal linking can also enhance your website’s overall ranking by aiding search engines in comprehending the hierarchy and structure of your website.
3. Technical Optimization
Technical optimization as the title suggests, is improving the technical part of a website for SEO optimization. It helps to build the foundation of your website.
Technical optimization usually includes things like improving the website’s user experience, improving website loading speed and ensuring the website is mobile-friendly. Since consumers want to acquire information quickly, the website loading speed is very important in this aspect. That is why page loading speed is one of the most important aspects of technical SEO.
4. Link Building
Search engine optimization (SEO) heavily relies on backlink building. Backlinks from other relevant websites to your website help to increase its authority. One popular technique for link building is to produce excellent, captivating, and shareable content for your website that will inevitably draw links from other important and reliable websites. This content may consist of blog articles, infographics, videos, and other consumer-friendly media.
5. Content Marketing
For e-commerce websites, content marketing is a crucial component of SEO. It involves creating worthwhile content that is in line with the preferences and requirements of your target market and distributing it across a variety of channels. E-commerce websites may increase their online visibility, draw in more potential customers, and eventually increase sales and revenue by including appropriate keywords, optimizing content, and producing high-quality content.
Why is SEO important for E-commerce?
SEO is important for any business in 2023. But SEO is especially important for e-commerce websites to increase traffic to the site, get sales and conversions, build branding and to keep their valuable customers engaged in their page and increase web visibility.
These are the reasons why SEO is important for E-Commerce:
1. Keeping Customers On Your Page
SEO helps in making your website more accessible and in keeping the customers engaged by making it more user-friendly.
This can be done by optimizing certain aspects of the website. Most of the users browse on their smartphones as it is easily accessible and they don’t have to rely on larger devices. Optimizing your website to make it mobile-friendly will help you increase your sales and help customers to interact better with your content.
It’s crucial to select the right size images for the website. People won’t click on your product if the images are inappropriate, are not of good quality or if your product is the Post Thumbnail.
Choose images that are less than 100 KB, this will allow pages to run smoothly and allow customers to browse through the products with better experience which can increase their chances of buying the products.
2. Getting Your Products Seen
Apart from making each individual pages SEO optimized for users, it is equally important that your products are visible on Google and other search engines. To get the maximum clicks, you want your products to appear high in Google searches. When searching for a product, how many pages do you scroll? You want to get that particular information on the first page if possible.
Each product must have a trackable target keyword in order to be boosted. This will increase your visibility for certain search phrases. Long-tail keywords might be more effective to target certain queries for smaller sites.
It will be necessary to incorporate this term into the meta descriptions, title tags, and alt texts.
3. Indexing Pages Not Visible On Google
Another option is to use SEO to help your e-commerce website grow by having Google index your pages. Google frequently takes a while to index websites. Let Google know which pages are meant to appear on Google search engines. People will be able to read your page on Google faster as a result of this.
This is crucial since the earlier you appear in Google searches, the sooner you may expect to see increased click-through rates and perhaps even more purchases.
4. Become An Expert In Your Field
Writing blogs to answer your customers’ questions. This might help to establish yourself as an expert in your area of expertise. Customers will develop trust in you if you consistently have high-ranking articles on your website.
Best SEO Strategies for E-commerce Websites
SEO strategies help your E-commerce website be visible on the Google search page. Here are some strategies you can look into.
1. Find Relevant and Optimized Keywords
Keywords play a very vital role when it comes to E-commerce SEO, so be very attentive and look for key phrases that are relevant to your products.
While searching keywords for your content, you can analyze your competitor’s website to get keyword ideas. Note that before you use the keyword for a product or category page make sure you identify its search volume, cost-per-click, the user intent for using that particular keyword, and many other factors. For example, if your e-commerce store sells leather shoes, don’t target the keyword for “shoes”, as its user intent can be vastly different, some users might be looking for shoes while others might be looking for shoe repairers. Instead, you can target for keywords like “buy leather shoes online”.
2. Improve Site Loading Speed
Customers’ engagement on your website will be directly proportional to your site loading faster. A slow website can be costly in terms of losing customers, even if your products and services are high-quality. If your e-commerce site takes too long to load and navigate, potential customers are likely to leave and choose a competitor’s site instead. This can result in a significant loss of your customer base.
3. Add Reviews For Your Products
Reviews are a crucial part of an e-commerce platform because it helps to reinforce the quality of your products online. People trust reviews when making a buying decision. These reviews can also appear on Google local searches when a person enters your brand name on Google searches. Whenever a person buys a product from your site, send them a gentle reminder to leave a review on your site. This will help to bring conversions.
4. Build High-Quality Backlink
An essential SEO tactic is to have reliable websites link back to your website. This is especially important for e-commerce websites because it can enhance the number of visitors to your site when reliable sources support.