Shopify Statistics: Facts, Figures, Revenue, Stores (2025 Data) 

Shopify is a top ecommerce platform that helps businesses sell online and in-person. It provides tools for all types of brands, from startups to large companies. 

The platform offers hosting, subscriptions, domains, and an easy-to-use dashboard to help businesses launch and grow. It also includes in-person sales tools like POS systems.  

Shopify Plus and Shopify E-Commerce Components provide advanced features for large businesses. 

Since launching in 2006, Shopify has grown worldwide, making it easy for businesses to sell online with secure and scalable technology.  

Many partners create apps and services to enhance Shopify stores. 

This article shares Shopify statistics, covering its growth, impact on businesses, and important platform features.  

Let’s dive in! 

1. Shopify Business Statistics-facts, figures, revenue, stores 

Sources by: (Macrotrends – Shopify Statistics), (Shopify – News), Statista 

Shopify’s Revenue in 2024: 

• Up to Q3, Shopify made $6.068 billion, a 2.57% increase from the previous year. 

• In 2023, Shopify’s total revenue was $7.06 billion, showing steady growth. 

Shopify’s Q3 Revenue in 2024: 

• In Q3 2024, Shopify earned $2.161 billion, a 20.7% increase from Q3 2023. 

• This was the highest revenue growth in Shopify’s history, driven by enterprise businesses. 

Shopify’s Growth Rate: 

• Shopify’s growth rate in 2024 was 20%, almost three times faster than the global ecommerce growth rate of 8.4%. 

• This shows Shopify’s strong performance and leadership in the industry. 

Number of Shopify Employees: 

• In 2024, Shopify had 8,400 employees, a 28.45% decrease from 2023. 

• Employees work remotely worldwide, supporting the platform’s success. 

Shopify’s Global Economic Impact: 

• Shopify merchants generated $444 billion in economic impact. 

• If Shopify’s merchants were a company, they’d be the 7th largest in the world, ahead of brands like Apple and Volkswagen. 

2. Shopify Mobile & Customer Growth 

Source by: (Demand Sage), (Shopify) – Shopify BFCM Stats),  

Mobile Traffic: 

• More than half of Shopify’s ecommerce traffic comes from mobile devices as shopping habits shift from desktops to phones.  

Shopify Buyers in 2024: 

• 675 million buyers are expected to shop through a Shopify store in 2024. 

• By 2025, this number is projected to exceed 700 million as the platform grows. 

• Shopify Black Friday & Cyber Monday (BFCM) Sales 

BFCM 2024 Sales Record: 

• Shopify stores made a record $11.5 billion in sales, a 24% increase from 2023. 

• 76+ million shoppers bought from Shopify brands. 

• 16,500 entrepreneurs made their first-ever sale on Shopify. 

• 67,000 merchants had their best sales day ever on Shopify. 

Total Shoppers on BFCM 2024: 

• Over 76 million consumers bought something from a Shopify store, compared to 23 million in 2019. 

3. Shopify Plus & Enterprise Growth 

Source By: (BuiltWith) – Shopify Statistics) 

Shopify Plus Stores in 2024: 

• More than 45,000 Shopify Plus stores are live, with 3,200+ in the UK. 

• Shopify Plus has become the go-to enterprise solution for growing brands. 

4. Shopify Store & Product Trends 

Clothing is the top-selling category on Shopify. 

• As of June 2024, over 520,000 stores sell clothing. 

• Other top categories include home & garden (229,000 stores) and beauty products (198,000 stores). 

Popular products sold on Shopify: 

• Top categories include electronics, fashion, food & beverages. 

• Best-selling items include T-shirts, vitamins, books, phone cases, and shoes. 

5. Shopify Plus Growth & Revenue 

Source by: Shopify Plus, (Aquire Convert) – Shopify Statistics), (Folio3) – Statistics 

Shopify Plus grows 126% per year. 

• Shopify Plus is designed for fast-growing, high revenue brands and connects with platforms like eBay and YouTube. 

Shopify Plus store revenue ranges from $1 million to $500 million per year. 

• Some of the biggest brands on Shopify earn millions in annual revenue. 

The average Shopify store earns $5,583 per month. 

• Many stores focus on customer retention to increase sales. 

6. Shopify Store Growth & Performance 

Shopify stores grew 10% in Q3 2024. 

The platform continues to expand, capturing more of the global eCommerce market. 

Shopify stores saw a 25% increase in sales in Q4 2024. 

This is much higher than the 8% average growth in the eCommerce industry. 

Shopify customer retention rate is between 70-80%. 

Many stores keep a high percentage of returning customers. 

7. Global Shopify Statistics 

Source By: (Dynamic Yield) – Average Order Value, (BuiltWith) – Shopify Usage, (Statista) – Statistics 

Shopify’s average conversion rate is 1.4%., 

This number varies depending on the industry. 

The global average order value (AOV) is $144. 

This means customers typically spend around $144 per order. 

Shopify powers nearly 5.1 million stores worldwide. 

The largest number of stores are in the U.S., UK, Canada, and Australia. 

56% of Shopify stores are based in the USA. 

The U.S. has about 3 million Shopify stores, followed by the UK and Australia. 

Shopify is the leading eCommerce software in the U.S. 

It holds 30% of the market, ahead of Wix, WooCommerce, and Squarespace. 

Since launch, 8.8 million Shopify stores have existed. 

This includes both active and inactive stores. 

675 million people bought from a Shopify store in 2024. 

More than one in four online shoppers made a purchase from a Shopify-powered store. 

8. UK Shopify Statistics 

Source By: (PageFly) – Statistics, (BuiltWith) – Shopify Usage, (Storeleads) – Top Stores 

Shopify holds 20% of the UK market share. 

Shopify is a major player in UK eCommerce, ahead of platforms like WordPress/WooCommerce, Magento, and Salesforce. 

Over 180,000 live Shopify stores in the UK. 

By 2024, the number of UK Shopify stores grew to 209,000, showing rapid expansion. 

53.8% of UK Shopify stores use Instagram. 

Social media is key to Shopify’s success, with 57.6% using Instagram, 51.5% using Facebook, and 22.3% on Twitter. 

9. Shopify Apps & Themes 

Sources by: (Shopify App Store), (Shopify Theme Store), (Shopify Support – Manual) 

87% of Shopify merchants use apps. 

Shopify’s app store helps businesses enhance their store functionality with thousands of tools. 

Over 8,000 apps are available on the Shopify App Store. 

Apps help merchants with marketing, analytics, customer service, and sales automation. 

Shopify offers 230 themes for store design. 

Businesses can choose from 11 free and 107 paid themes to customize their storefront. 

Shopify supports 20 languages. 

Stores can translate content into multiple languages, making shopping easier for international customers. 

Why Businesses Choose Shopify  

• Shopify is easy to use, scalable, and offers great integrations & customer support. 

• The platform is investing more in enterprise-level brands, making it a strong alternative to BigCommerce, WooCommerce, and Magento. 

• Shopify’s future growth looks strong, with increasing investment in development, customization, and mobile commerce. 

Conclusion 

Shopify has become a major player in the world of e-commerce by making it simple for businesses of all sizes to sell online.  

Its user-friendly platform allows entrepreneurs and established companies alike to create and manage their online stores with ease.  

Shopify serves a wide range of industries, including clothing, fitness, food & drink, technology, and home products, helping businesses reach customers across the globe.  

One of the key features of Shopify is its Point of Sale (POS) system, which lets businesses manage both online and physical store sales from a single platform.  

Big names like Gymshark, Tesla, Kylie Cosmetics, and Staples trust Shopify to power their online sales, contributing to its growing popularity.  

With its comprehensive tools and scalability, Shopify continues to make e-commerce more accessible and successful for brands worldwide. 

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