SEO vs Paid Ads (PPC), Which one fits your Business in Nepal? 

In the world of digital marketing, having a debate about SEO vs PPC is very common. 

SEO and Paid Ads (PPC) approaches and goal is to increase the visibility of businesses on the internet; however, they have very different methods and processes. 

The focus inquiry remains: how should you divide your attention?  

Should you consider putting money towards organic methods (SEO) or paid methods (PPC), or both? 

At Codeyard, we appreciate how important clearly defined marketing strategies are for businesses. 

Because of this, we have simplified SEO vs PPC breakdown for you to help make an informed decision that is best for your business. 

Learn More: Want To Increase Traffic To Your Website? SEO Can Help 

What is the difference between SEO and PPC? 

SEO helps a website show up in search results naturally by improving its content and structure, while PPC is a paid method where businesses pay for their ads to appear, and both use different methods to bring quick and long-lasting results. 

SEO vs. PPC: Difference 

Let’s first compare the working principles of SEO and PPC before diving into their advantages and disadvantages 

What is SEO (Search Engine Optimization)? 

Search engine optimization (SEO) refers to improving the ability of a particular website to rank highly on search engines such as Google, Bing, Yahoo, etc. and it is an important component of the digital marketing mix. 

The goal of SEO is to be on the top pages of a search engine result list pertaining to your business keywords. 

SEO involves:  

• Optimizing your website content, images, and meta descriptions. 

• Using relevant keywords that people search for. 

• Getting backlinks from other websites. 

• Improving your website speed and mobile friendliness. 

Google processes over 3.5 billion searches per day, making it the most used search engine worldwide. Source (magecomp.com) 

If your website ranks higher, you can get consistent traffic without spending money on ads. 

SEO is a long-term strategy. It takes time sometimes months to see results. But once you rank higher, you can continue receiving free organic traffic without paying for every click. 

Learn More: Why Is SEO Important For Businesses In Nepal 

When Should You Use SEO? 

SEO is a great choice when: 

• You want to increase organic traffic and grow your online presence. 

• You have a limited marketing budget but want long-term results. 

• You want to build credibility and trust with potential customers. 

• You’re focusing on content marketing, such as blogs and guides. 

• You want sustainable traffic that doesn’t disappear when you stop paying for ads. 

What is PPC (Pay-Per-Click Advertising)? 

PPC is a model of online marketing through which a business pays every time their advertisement is clicked on. 

Ads have a “Sponsored” label and are placed above organic results at the top of a webpage. 

With PPC, a business can almost immediately appear on Google first page.  

Unlike SEO, which takes months to work, PPC works within 24 hours. Although, it comes with a price. 

In PPC, businesses bid on specific words that best represent their business. The ad of the highest bidder appears first. 

PPC pay per click service is highly dependent on the competition and the popularity of the keyword. 

Learn More: How to Choose Best SEO Company? 

When Should You Use PPC? 

PPC is ideal when: 

• You want quick results and immediate traffic. 

• You are launching a new product or service. 

• You are running a limited time offer or seasonal sale. 

• You want to target specific customers based on location, interests, and demographics. 

• You are in a highly competitive industry where ranking organically is difficult. 

SEO vs. PPC: A Detailed Comparison 

Feature	SEO	PPC
Cost	Free (but takes time and effort)	Paid (you pay for each click)
Speed	Slow (takes months to rank)	Fast (appears instantly)
Long-Term Benefit	Sustainable, keeps growing over time	Stops when you stop paying
Trust & Credibility	Higher trust (users trust organic results more)	Some users ignore ads
Competition	Harder for high-competition keywords	Expensive for competitive industries
Traffic Consistency	Steady traffic once ranked	Traffic stops when ad budget runs out

Both SEO and PPC have their strengths and weaknesses. The right choice depends on your business goals, budget, and timeline. 

Which Strategy is Better for Your Business? 

The right approach depends on your needs and priorities. 

Choose SEO if: 

• Your business intends to achieve long-term results and has a limited budget. 

• You want to build brand trust and credibility. 

• Your target audience searches for informational content (e.g., blogs, guides). 

• You prefer sustainable traffic that keeps coming over time. 

Choose PPC if: 

• You need quick traffic and leads. 

• You are launching a new product or event. 

• You have a specific target audience and want precise ad targeting. 

• You are competing in a highly competitive industry where ranking organically is tough. 

Learn More: How SEO can drive your Business Revenues in Nepal? 

Why a Combination of SEO & PPC Works Best? 

Instead of choosing just one, the best strategy is to combine SEO and PPC for maximum impact. 

How SEO & PPC Work Together: 

• Use PPC for quick results while SEO builds long-term traffic. 

• Use PPC ads to test new keywords, then target the best ones with SEO. 

• Use SEO to rank for low-competition keywords, and PPC for highly competitive ones. 

• Analyze PPC ad data to optimize your SEO content strategy. 

• Use PPC retargeting to bring back visitors who came from SEO but didn’t convert. 

For example, let’s say your website is new. It will take time to rank in Google, so you can run PPC ads to start getting traffic while working on SEO for long-term growth. 

Similarly, if you are running a limited-time promotion, PPC can help immediately drive traffic, while SEO ensures continued visibility after the promotion ends. 

Learn More: How to Choose a Digital Marketing Agency in Nepal? 8 Important Steps 

Why Choose Codeyard for SEO & PPC For your Business in Nepal? 

If you want to grow your business online in Nepal, Codeyard  is the right choice! 

• We understand the Nepali market and create the best strategies for your business. 

• Our SEO services help your website rank higher without paid ads. 

• Our PPC ads give quick results and bring more customers to your site. 

• We offer affordable and effective solutions for businesses of all sizes. 

• Our team provides regular updates, so you always know how your campaigns are performing. 

• With years of experience, we help you stay ahead of competitors. 

• Our customer support is always ready to assist you. 

• We create custom SEO & PPC strategies based on your business needs. 

Conclusion 

There is no single “best” strategy SEO and PPC both have their place in digital marketing. 

At Codeyard, we recommend businesses to combine both strategies to get the best of both worlds.  

Use SEO for long-term, cost-effective growth, and PPC for immediate traffic and conversions. 

Want to grow your online presence?  

Our experts at Codeyard can help you develop a customized SEO & PPC strategy that fits your business goals. 

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